Lumos Leviosa

thedailywhat:

Pottermore Explainer of the Day: So J.K. Rowling’s mysterious “Pottermore” project was (mostly) unveiled today, and it seems early reports that it would be an online gaming experience were only partially correct.

While Pottermore is indeed an “online experience,” which revolves around the premiere of the Harry Potter books in eBook form, its “gaming” aspect appears to be limited to interactive “Moments” users can engage with while reading the books online.

“On entering,” says the press release, “you choose a magic username and begin your experience. As you move through the chapters, you can read and share exclusive writing from J.K. Rowling, and, just as Harry joins Hogwarts, so can you. You visit Diagon Alley, get sorted into a house, cast spells and mix potions to help your house compete for the House Cup.”

The site will contain “extensive new material about the characters, places and objects in the much-loved stories,” written by Rowling herself — so that’s something.

Additional details on early admission will be revealed July 31st, and the site is expected to open to the public in October. Until then, “follow the owl.”

(via mugglenet)

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